Smithsonian attracts an estimated 6.9 million readers bringing knowledge and popular culture within its articles based on arts, science, history, travel information and culture. Both men and women starting at the age of 50 and up that have an average income of $78,744 read this magazine. The average reader is the age of 56. Smithsonian is published 11 times a year as both a print and digital publication. Established in 1970, there has been an audited circulation of 2,012,681 copies sold. Smithsonian attracts this crowd because it brings intellectual articles mixed in with the popular culture.

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Rolling Stone: Pop culture, politics and TV.


For my magazine publishing class, we were asked to choose one that was an award-winning consumer magazine. I happened to choose the infamous, Rolling Stone. As a girl in her mid-20s, my favorite things to read about are pop culture, politics and television.

Rolling Stone is a biweekly magazine focusing on music artists, politics and pop culture. Jann S. Wenner, has been the same editor and publisher since the magazine was first created on November 9, 1967. The latest issue I retrieved was Issue #1228 (February 12, 2015) with the music artist, Sam Smith on the cover. The magazine itself looks bland and does not stick out to me at all, as the background is a gray color, with the “Rolling Stone” in bright red letters with a black outline to try to make it pop and stand out. It took a while to find the magazine in Barnes and Noble because it seemed to blend in with all of the other magazines. Continue reading