Smithsonian attracts an estimated 6.9 million readers bringing knowledge and popular culture within its articles based on arts, science, history, travel information and culture. Both men and women starting at the age of 50 and up that have an average income of $78,744 read this magazine. The average reader is the age of 56. Smithsonian is published 11 times a year as both a print and digital publication. Established in 1970, there has been an audited circulation of 2,012,681 copies sold. Smithsonian attracts this crowd because it brings intellectual articles mixed in with the popular culture.